Brandi Holness

Societal beauty standards that have plagued Black women for centuries about what's "beautiful" regarding Black hair continue to influence our thoughts. However, time and money spent on hair maintenance is also a factor. In the National Library of Medicine's 2017 study, "My Hair or My Health," both exercisers and non-exercisers reported, "sweating out my hairstyle" as a barrier to exercise. By "barrier," they're talking about the extra time and money needed to maintain their mane after a sweat...

There are so many boxes to check to deliver a successful B2B marketing campaign. Your outreach must be engaging, personalized, and responsive on any type of platform in real time. The expectations can be overwhelming. That’s why marketers across industries are looking to marketing automation technologies to pick up the busywork and free up time for them to innovate.

Marketing automation lets you automate business processes, personalize content and experiences, and track customer engagement. A...

We’ve all heard the phrase ‘time is money’ but in the world we live in, it’s not time that converts to dollars, it’s attention. Consumers are overloaded with screens, content and information, making their attention a scarce commodity. How can brands get and hold their attention, particularly on mobile, with a mobile app experience that stands out?
First, consider some statistics: 218 billion mobile apps were downloaded in 2020, up from 140.7 billion in 2016; Nearly 55% of internet traffic is ...

You have your website completed, your portfolio is polished and clean, and you’re now ready to tell the world about what it is you do and the services you offer!

[W]hat social media sites are best for marketing as a freelancer?

Coming up with a digital marketing strategy can feel overwhelming when thinking about the number of social media channels available to help you spread the word.

Not to mention the fact that social media is ever evolving and always changing, from the rollout of new plat...

Do you have an idea for a nonfiction book but don't know how to start writing? These eight easy steps will help you get started.
"I want to write a book, but where do I start?" I often receive this question from aspiring authors who have an idea for a nonfiction book. They usually want to write about their lives or a topic they're passionate about, but they don't know how to begin.
I remember asking myself the same question before writing my first book, "Beauty in the Valley of Rejection." Th...